Aaron Blau, EA, CPA

“The most Beloved Brands are either different, better or cheaper. Or else, not around for very long.” Firm Branding Branding your business is important.  It helps customers and prospects identify with your business.  Consistent use of your logo and presentation of materials is critical to building that recognition. Also consider your business name.  What message is that sending to customers and prospects about the type of work you can do for them? Firm Presentation The following six (6) simple tips can be easily implemented to make your business stand out in the marketplace: Signage: Your signage and the way your [...]

Client INNOVAT is a graphic design studio.  The business employs 20 talented people and is the brainchild of entrepreneur and owner, Richard Brown.   Problem The business had a relationship with an Accountant but Richard wanted a fresh start.  He approached a new Accountant to take on their work.  The initial brief to the Accountant was to assist the business with a review of their systems and processes.  In a nutshell, Richard felt they were inefficient.  His team worked very hard but he wanted them to start working smart.  The measurable outcome Richard wanted was an improvement in billable hours for [...]

A business advisor can help you take your business from where it is now to where you want to be.  They have the advantage of looking at it from the outside without being tied down by the day-to-day running of your business.  A business advisor can help you see what is holding your business back and put it back on the path to success. These are some common areas that your business advisor can step in to assist you with. Dwindling Profits: If your profits are inadequate, dwindling or stagnating, it may be time to get help.  Your business advisor can [...]

Client Ann Marie owns a manufacturing business which makes a high-end product. She varies her design from time to time so there are many versions of her primary design. Problem Ann Marie did not have a cost accounting system that would determine the cost of producing each version. So she did not know which ones were cost-effective to produce and earn her more profit and which ones were not. Solution She engaged her Accountant to select an appropriate cloud-based cost accounting system to tailor to her needs. The Accountant analyzed the manufacturing process and determined the basic activities involved. The [...]

Cost accounting is about calculating the total cost involved in the process of production.  In a nutshell: “What it costs to create one widget!” Estimating the accurate cost of products is critical for profitable operations.  A business must know which products are profitable and which ones are not, and this can be ascertained only when it has estimated the correct cost of each product. Key Objectives of Cost Accounting Cost finding Cost planning and controlling Cost analysis for managerial decision Six Advantages of Cost Accounting Helps in cost control Helps in decision making Guides in price fixation Helps in cost reduction [...]

Stop doing things that are wasting 50% of your marketing dollars by establishing key performance indicators!