Aaron Blau, EA, CPA

Client Nicole and John McGee started Busy Bee’s Cleaning Service five years ago. The business services homes, offices, schools and corporate clients. Problem While Busy Bee is a terrific business with strong revenue, it could not turn a profit. After deciding to end a large labor hire contract and losing more than 60 team members, Nicole and John were unsure how the business was going to survive and were desperate for professional advice. Solution Nicole and John contacted their Accountant. They needed urgent advice and help to update their business plan and financial forecasting. The Accountant assisted them to reassess [...]

Financial forecasts assist in managing your finances. They are future predictions of your business finances, as compared to statements, which provide details of actual results of progress. The following are five ways forecasting can help your business: Focus on the Future By forecasting on a regular basis, it forces you to continually think about your future and where your business is headed. This will allow you to foresee changing market trends and stay ahead of your competition. Customer Satisfaction Keep your customers satisfied by providing them with the product they want, when they want it. The advantage of forecasting in [...]

Client When Susan Blanchett was told she no longer had a job, she decided to start her own business making and selling macaroons from home.  Requests from friends turned into orders, orders turned into an online business:  Macaroons4U.  Within six months, she was taking so many orders, she decided to open her first store with her partner, Neil. Problem Susan and Neil had limited funding.  They could not afford an expensive professional marketing plan.  They knew that social media and developing a loyal online community would be key to their success.  Susan enthusiastically created a Facebook page and boosted some [...]

“The most Beloved Brands are either different, better or cheaper. Or else, not around for very long.” Firm Branding Branding your business is important.  It helps customers and prospects identify with your business.  Consistent use of your logo and presentation of materials is critical to building that recognition. Also consider your business name.  What message is that sending to customers and prospects about the type of work you can do for them? Firm Presentation The following six (6) simple tips can be easily implemented to make your business stand out in the marketplace: Signage: Your signage and the way your [...]

Client INNOVAT is a graphic design studio.  The business employs 20 talented people and is the brainchild of entrepreneur and owner, Richard Brown.   Problem The business had a relationship with an Accountant but Richard wanted a fresh start.  He approached a new Accountant to take on their work.  The initial brief to the Accountant was to assist the business with a review of their systems and processes.  In a nutshell, Richard felt they were inefficient.  His team worked very hard but he wanted them to start working smart.  The measurable outcome Richard wanted was an improvement in billable hours for [...]