General Consulting

Case Study – Getting Business Infrastructure Right

Client Working as a freelance Personal Training and Group Fitness Instructor sounds like it could be liberating, interesting and a good-paying job. But the truth is, like any independent contractor, there are business issues that have to be considered, before you take your first class or train a client. Dean Turner was a full-time chef and fitness enthusiast before he decided to take a chance and work for himself in an industry he loved. Problem Dean knew he needed to learn how to run a small business and decided to start by talking to his Accountant.  It was a given that [...]

2017-11-08T10:58:39+00:00 November 8th, 2017|Business Advisory, General Consulting|Comments Off on Case Study – Getting Business Infrastructure Right

So you want to be an Independent Contractor

Confused about what it means to be an Independent Contractor? Maybe you are working for a business but you want to start your own business. Maybe your employer has suggested that you could work at home, and they will change your status to that of an Independent Contractor. Before you make this change, you should know about some of the pros and cons of working independently. Benefits Independence.  You may be able to work your own hours from whatever location you choose depending on the type of job.  You should be able to negotiate pay rates and a payment schedule. [...]

2017-11-08T10:54:49+00:00 November 8th, 2017|Business Tax, General Consulting|Comments Off on So you want to be an Independent Contractor

Case Study: Are You Managing Your Personal Cashflow?

Client Sue and Richard are a newly married professional couple.  They have no children and earn a very decent income as corporate lawyers.  The mystery was they were living pay to pay.  Truth be told, they were behind!  They had acquired few assets other than a great car, substantial wardrobes and an eclectic wine collection. Problem Sue and Richard required assistance to manage their income and expenses so they could save to purchase a home within the new few years.  Their immediate need was to understand where their funds were going. Solution Their Accountant listened and reviewed the limited financial [...]

2017-10-11T12:27:11+00:00 October 11th, 2017|General Consulting, Personal Tax|Comments Off on Case Study: Are You Managing Your Personal Cashflow?

Is Your Marketing Plan as Tired as Your Business Brand

There are many ways to market your business, and the key to maximizing your efforts and marketing spend is to inject variety in your marketing plan. The following are four tips on how you can diversify your marketing to increase market reach and impact. Revitalize Your Business Branding If your brand hasn’t had a makeover in many years, it may be time for a new look. This can be one of the most creative and fun aspects of your marketing plan, but it should not be left to amateurs. Remember, your brand is the cornerstone of your marketing. Work with [...]

2017-06-13T15:45:32+00:00 June 13th, 2017|Business Advisory, General Consulting|Comments Off on Is Your Marketing Plan as Tired as Your Business Brand

“Stress Free or Stressful” Business Transition to New Owners – It’s a Choice

Blueberry Trailers was established by Jack Jones in 1970.  Since its humble beginnings as a husband-and-wife-based business, the company has grown to manage 30 team members across two factories and build approximately 50 custom trailers per year. That said, along the way it has had its struggles. In 2012, Jack suffered a non-fatal heart attack and it suddenly became his children’s responsibility to keep the business alive while their father recovered in the hospital.  The transition in management wasn’t easy.  Dave and Peter were forced to step into their roles at a young age.  They had no training or knowledge [...]

2017-03-06T09:19:06+00:00 March 6th, 2017|General Consulting|Comments Off on “Stress Free or Stressful” Business Transition to New Owners – It’s a Choice

Plan for Future Business Success

Jeff Immelt, the CEO of General Electric, once said that he has only two items in his job description:  One is to retire with the value of the company exceeding that when he took over and the other is to find a successor. Succession planning acknowledges that your team members will not be with a business indefinitely. It provides a plan and process for addressing the changes that will occur when they leave. You often hear of public companies ‘grooming a successor’ for the CEO position or other lead roles, where the purpose is to create leadership continuity so [...]

2017-03-06T09:08:16+00:00 March 6th, 2017|General Consulting|Comments Off on Plan for Future Business Success

How to Improve Your Sales Conversion Rates

Leads slip away unless you have a response to fight common objections (timing, pricing, etc.)Capture & Document objectionsCreate a script to respond to common objections with a standardized responseShare the responses with your team & practice the responseClose more business!Follow these 4 easy steps, and you will see your revenues increase!

2017-03-06T08:58:36+00:00 March 6th, 2017|General Consulting|Comments Off on How to Improve Your Sales Conversion Rates

Traditional Effective Low Cost Small Business Marketing

Traditional Effective Low Cost Small Business Marketing This case study demonstrates how Hair Salon owners worked with their Accountant to create an effective low-cost marketing campaign which targeted lapsed and new customers to increase sales.  The campaign was traditional but effective.   About The Client A Client runs a small funky hair salon in New York.  They decided it was time to move to larger premises with more passing foot traffic, but they knew they had to grow their existing strong and loyal client base first.   Solution To achieve this goal, a project was completed with the following objectives: [...]

2017-02-05T11:56:30+00:00 February 5th, 2017|Business Tax, General Consulting|Comments Off on Traditional Effective Low Cost Small Business Marketing