Do you spend any time working on your business? Or do you spend all of your time in your business?
GIVE YOUR BUSINESS DIRECTION Strategic planning is important for your business because it provides a sense of direction and outlines measurable goals to keep you and your business on track. In order to make the most of strategic planning, your business should give careful thought to the goals it outlines and then back up these goals with realistic measures for evaluating results. Here are three tips on how to create business goals and things to consider: Plan Strategically: The goals you set for your small business will be unique to your particular operation. Goals can include income or customer [...]
It’s an incredible thing when a little idea grows to something bigger than you could have imagined. Jack and Angela McGregor started their business as a “hobby” Angela was a homemaker and it gave her a creative outlet. The intention was that the business would pay its way, and with luck, earn the family a little extra income. It did all this and more. How it grew! Problem The business was totally reactive. Angela was constantly putting out fires. This was not the creative outlet the McGregors planned but its income potential was irresistible. They needed help on many fronts. [...]
Blueberry Trailers was established by Jack Jones in 1970. Since its humble beginnings as a husband-and-wife-based business, the company has grown to manage 30 team members across two factories and build approximately 50 custom trailers per year. That said, along the way it has had its struggles. In 2012, Jack suffered a non-fatal heart attack and it suddenly became his children’s responsibility to keep the business alive while their father recovered in the hospital. The transition in management wasn’t easy. Dave and Peter were forced to step into their roles at a young age. They had no training or knowledge [...]
Jeff Immelt, the CEO of General Electric, once said that he has only two items in his job description: One is to retire with the value of the company exceeding that when he took over and the other is to find a successor. Succession planning acknowledges that your team members will not be with a business indefinitely. It provides a plan and process for addressing the changes that will occur when they leave. You often hear of public companies ‘grooming a successor’ for the CEO position or other lead roles, where the purpose is to create leadership continuity so [...]
Leads slip away unless you have a response to fight common objections (timing, pricing, etc.)Capture & Document objectionsCreate a script to respond to common objections with a standardized responseShare the responses with your team & practice the responseClose more business!Follow these 4 easy steps, and you will see your revenues increase!
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Traditional Effective Low Cost Small Business Marketing This case study demonstrates how Hair Salon owners worked with their Accountant to create an effective low-cost marketing campaign which targeted lapsed and new customers to increase sales. The campaign was traditional but effective. About The Client A Client runs a small funky hair salon in New York. They decided it was time to move to larger premises with more passing foot traffic, but they knew they had to grow their existing strong and loyal client base first. Solution To achieve this goal, a project was completed with the following objectives: [...]
It’s rare that Accountants are spoken of as examples of great marketing. So please indulge us as we share with you a wonderful campaign run by the Institute of Chartered Accountants in England and Wales back in 1995. So proud were the Institute of their campaign that they bought serious billboard space in London. On the billboard was written in huge writing: "It’s easier to sleep with a Chartered Accountant." Talk about impact. The number of letters this campaign generated to the national press in England was amazing. It probably even turned up in comedians’ lines, [...]
The filing due dates for information return Forms W-2 and 1099 have changed! Copies must be furnished to recipients AND filed with the IRS by January 31. If you need help filing 1099s, please call our office.